Designing For Start-Ups: How To Deliver The Message Across (Smashing Magazine)

Start-up organizations provide an extraordinary example of chaos organized
into manageable chunks. Perhaps more than anyone else, the individuals who
comprise a start-up team are required to understand their team?s goals across
a variety of disciplines -- research, marketing, design, development,
architecture, etc. -- as well as their own responsibility to move the
company?s overarching objective forward. Entrepreneurs must choose the
direction, designers must think through the options, and developers must cull
a functional product or service, all while giving feedback to and receiving it
from their colleagues.

At least, that?s the idea. Most **start-ups tend to take liberties** somewhere
along the way. Some start-ups begin with a novel business model, whereas
others begin with a beautiful design. Still others try to test things out
first with a functional prototype, even if it is a bit ugly. All of them --
regardless of their initial approach -- adapt their process over time in order
to create a well-rounded product or service. And for this reason, most of
today?s start-ups describe themselves as ?agile.?

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