A lot of designers seem to be talking about **user experience** (UX) these
days. We?re supposed to _delight_ our users, even provide them with _magic_,
so that they love our websites, apps and start-ups. User experience is a very
blurry concept. Consequently, many people use the term incorrectly.
Furthermore, many designers seem to have a firm (and often unrealistic) belief
in how they can craft the user experience of their product. However, UX
depends not only on how something is designed, but also other aspects. In this
article, I will try to clarify why UX cannot be designed.
I recently visited the elegant website of a design agency. The website looked
great, and the agency has been showcased several times. I am sure it delivers
high-quality products.�But when it presents its UX work, the agency talks
about UX as if it were equal to information architecture (IA): site maps,
wireframes and all that. This may not be fundamentally wrong, but it narrows
UX to something less than what it really is.
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