recently ReadWriteWeb picked up his story about what kind of marketing works,
and what kind doesn't work, on Facebook. It's a well reason piece and an
important one for anyone thinking up Facebook promotions. Yared's take on
sweepstakes is obvious, yet revealing.
> Facebook users like to click around and look at stuff, and absolutely do not
like filling out forms. We have run highly promoted sweeps campaigns for major
artists that included things like backstage passes and a limo ride to the show
that had abysmal conversion rates. There is absolutely no incentive to make
sweepstakes social. Why would you invite more people to join a sweepstakes? It
reduces your own chances. Have you ever seen a "I just entered a sweepstakes
and you should to" posting on someone's wall?
Addressing what does work on Facebook, Yared says, "Fans want things like
exclusive products/services, drastically discounted prices akin to Groupon
type deals, and early notification and registration for upcoming events,
ideally exclusive to fans. Promotions should make the fan feel like they are a
brand insider, not just a standard consumer." He calls ...
Share With Friends: 
| 
| Lybia Protests News, Business - Advertising Stories, RSS Feeds and Widgets via Feedzilla.
| | Lybia Protests News, Business - Advertising Stories, RSS Feeds and Widgets via Feedzilla.
No comments:
Post a Comment