Sunday, January 2, 2011

The Outsourcing Paradox - Part 2

Last time we were discussing some of the challenges of getting up to speed to make technology outsourcing successful for your business.

We looked at the data from a recent programmer project posting which resulted in a variance of more than 250 hours and $5,000 in cost.

While we anticipated the candidate responses would turn out the way they did, the question remains, where do you go from there?

Often business owners set out on outsourcing adventures and only realize how unprepared they are when they're at the point like this one where a decision needs to be made, but they don't know how to make it.

Here are the primary things you'll need to navigate your next technical outsourcing project:

1.Know the outsourcing market — outsourcing sites have their own modus operandi and the programmers who use them have devised theirs too. It's good to know what those are so you know what to expect out of the process.

2.Product detail & clarity — all too many times we've consoled business owners who felt locked into a project costing far more than anticipated because the programmer had to go through so many iterations of (sometimes still unsuccessfully) translating their idea into a working site. The problem is if you're working directly with a programmer (and not a Project Manager, Technical Lead or other go between) that's not their job. Your programmer shouldn't be figuring out the best way for your Web site to sell your product or what pages it should have. You should work that out in advance and provide all of that information to your programmer in the form of technical specifications'

3.Site specifications — a 3 page description of what you want does not a specification make. When you're building a site that has a certain complexity, a strategically thought out set of features that is then turned into a well written specifications document is essential to creating a site that you (and your customers) will be happy with, and your programmer will be able to do correctly the first time.

4.Technical Expertise — I know, the expertise is what you're trying to hire. That's the paradox. You need a certain amount of expertise in order to accomplish steps 1-3 for technical outsourcing to be effective. However you find it, you need someone who can effectively interpret and document your needs, evaluate & choose from candidates, manage the ensuing relationship, and evaluate the work being done to ensure it's good quality. Just looking at links to a potential programmer's work and speaking to their references is usually not enough to confidently hire for a technical project.

At the end of the day it is often a wise decision to hire an independent third party to act as your sounding board and guide to help you outline your project clearly, hire the right people, and if budget allows also assist you in managing the relationship either by being the point person or by acting as your behind the scenes adviser.

If you're not a technical person (and don't want to become one) make sure you come to the outsourcing party neither alone nor empty handed. Don't let your outsourcing dream transform into a money wasting, hair pulling nightmare — just be prepared.



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Pick The Right Twitter Tool: Mobile Apps

You've decided to take the plunge into Twitter. You even have some idea of how you're going to use it (gasp – a real Twitter strategy!). But since this is *online* marketing we're discussing, you now have a array of options facing you for exactly how to do that and which tools to use. Which one has the features you'll need? How do you answer that question without spending endless hours testing and wondering? Which one has the lowest learning curve?

If I can ease the anxiety a bit on this one, I actually don't think this is a place to worry too much about making the "right" decision from the start. If you know (and abide by) these three reasons you'll be able to switch tools at a whim without much, if any, remorse:

Free! - pretty much all the tools have a free version that will work for the majority of people. You don't have to make any financial investment to try the tool out.

Low Learning Curve - the tools don't take a lot of time to learn how to use – so you don't have to invest inordinate amounts of your time to discover if one of them is going to work for you.

Won't horde your content - because the tools are basically taking content from Twitter itself in a more useful and user friendly way, your core content is on Twitter, not stuck inside the tool. You can even use more than one tool to read the same content in different ways if that's what works for you.

Think of your goal as finding one or two tools and then being mindful not to do anything that *removes* content from the Twitter database while using them.

So without further ado, here are some Twitter tools that can help you put in play your tweeting master plan.

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Mobile Apps - Twitter Tools to Manage Accounts, Posts, Replies and Multiple Users

Let's face it, some of our best ideas happen when we're in the car, brushing our teeth, just about to fall asleep or otherwise un-tethered to a traditional computer. Here are some great Twitter tools for the mobile in you:

Seesmic - this application is especially nice for devices operating on Android. It has a clean, thorough interface and connects with URL shorteners and photo/video sharing. It's a great tool if you want a single software for both mobile and desktop.

TwitterBerry - If you've got a BlackBerry, this is a must-have app. It provides most of the basic Twitter functionality you experience at your desktop including the ability to tweet pictures, view timelines, search, and send and receive direct messages. Note however this is only for BlackBerry and as of the time of this article does not have a desktop version.

Tweetie - in addition to the Twitter functionality you'd expect, Tweetie can also do a restoration of your user interface if you're interrupted by a phone call and your offline Twitter actions can also be synced up when you come back online. Note that as of this article this tool does not have a desktop version.

What do you like/dislike about these mobile twitter tools? Which ones did I leave out?

Next time we'll talk about desktop apps, tools to boost engagement and tools for measuring your success.

Follow me on Twitter at @maishawalker. Special thanks to Dave Clarke, Communications Strategist at Churnless, for his excellent help in compiling the data for this article! You can ask Dave about his favorite Twitter tools at @thedaveclarke.

Read Related Articles by Maisha

8 Types of People on TwitterYour Social Media Marketing "Killer App"A Guide to Social Media Tools and their Uses

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Shortlist of Twitter Apps for Your Desktop

Last time I was discussing the challenges in deciding which Twitter tools to use once you've decided you're going to use Twitter at all. And when I say "use" I'm focusing on your role as a distributer of content.

I want to reiterate that this isn't as big a decision as, say, choosing blogging software. If you decide to change blogging software it can be a real pain (and expense) to do so. But Twitter management tools tend to have three things in common that make them wonderfully interchangeable:

Free Versions - pretty much all the tools have a free version that will work for the majority of people. You don't have to make any financial investment to try the tool out.

Low Learning Curve - the tools don't take a lot of time to learn how to use – so you don't have to invest inordinate amounts of your time to discover if one of them is going to work for you.

Won't hoard your content - because the tools are basically taking content from Twitter itself (and just displaying it in a more useful way), your core content is on Twitter, not stuck inside the tool. You can even use more than one tool to read the same content in different ways if that's what works for you.

So it's not that hard to switch between them or even to use more than one tool at the same time! While I offered some hints last time on mobile tools, this becomes more relevant as we look at the tools you'll consider for desktop usage.

In fact I actually use four or five different tools to manage my Twitter accounts. Between active posting, list management, direct message conversations and statistics, there isn't one tool so far that has met all my twitter-ing needs. While this obviously isn't ideal from an ease of use perspective, it is great that I at least have the option to use as many tools as work for me i.e. using Co-Tweet to answer all of my direct messages or using HootSuite to publish all of my posts. This is only possible because the tools happily pull all of the relevant content *from Twitter* instead of storing it in their own database. So I never actually *have* to choose.

Here is a breakdown of some of the available tools that I think are worth checking out:

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TweetDeck - known for it's desktop version but also has a mobile version. You can monitor multiple accounts, tweet from multiple names, and setup pop-up alerts. There's also an iPad version.



CoTweet - great when you'd like to give multiple users access to the same Twitter account or even assign specific posts to an individual user to respond to. Because of it's multi-user and assignment features it's a great tool if you plan to use Twitter for customer service and has attracted large brands like Starbucks, JetBlue, and Coca-Cola. They do offer a feature-rich free version. As of the writing of this article it is desktop only.

Twhirl - like CoTweet and TweetDeck, Twhirl can handle multiple accounts and has all the features you'd expect. Note Twhirl was acquired by Seesmic in 2008.

HootSuite - a great tool (and my personal favorite) with a user-friendly interface. All the standard Twitter functions plus the ability to track keywords and trends, post directly to Facebook, schedule posts, put followers into groups and the ability to manage multiple accounts. You can also track clickthroughs on your embedded links. HootSuite has both desktop and mobile versions.

Twitbin - Twitbin is actually a Firefox extension that allows you to view your Twitter accounts as a sidebar in your browser. This setup allows you to easily keep a constant eye on what's happening on Twitter. Wonderfully convenient. For those who want to make Twitter a central communication tool holding real time conversations and posting multiple times per day this "always on" setup may be the tool for you!

SocialOomph - people really debate the automated direct reply issue. I like it beacuse although it can be annoying having to delete DMs that aren't very useful, it can also be a quick way to learn more about the person you just followed -- what someone puts in their direct message, and sends to every single person who follows them is telling. Or if you ask a good question in your own automated DM, it can be a way to learn something about the person who just followed you. SocialOomph has a good tool to enable you to create an automated DM as well as lots of other features.



Which Twitter desktop app do you use? Did I leave yours off of the list? Have you had any great or challenging experiences with any of the tools above?

One of the most important things you can do on Twitter is actually engage other users. While the list above tackles some of the basics of posting, next time I look forward to getting into tools for engagement and for measuring your success.

Follow me on Twitter. Special thanks to Dave Clarke, Communications Strategist at Churnless, for his excellent help in compiling the data for this article! You can ask Dave about his favorite Twitter tools at @thedaveclarke or ask me more about mine at @maishawalker.

Read Related Articles by Maisha

Pick the Right Twitter Tool: Mobile Apps8 Types of People on TwitterYour Social Media Marketing "Killer App"A Guide to Social Media Tools and their Uses

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This week's 5 most-read stories on AdFreak (Adfreak)

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Avoiding Social Leprosy with Your Home business Opportunity

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Saturday, January 1, 2011

Goodbye Fear!

It is morning.  I am in Baja California, Mexico, about 40 minutes drive north of San Jose Del Cabo.  I have been here nearly two weeks and am just

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