The Ad Game Is Changing, Here?s One Of Its Newest Players (Adpulp)

?The best minds of my generation are thinking about how to make people click
ads.? -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game
advertising concern that provides "real rewards for virtual achievements."
Here he is introducing his company on Bloomberg West: In this segment, Wong
talks about a "moments-based model." He [...]

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