When rain falls, as it tends to do in Scheveningen, this ad appears on the
pavement with the tagline: "Sea Life never lets you go" enticing people to
visit the Sea Life aquarium instead of running around the wet streets. The
'ink' on the pavement lasts for six to eight weeks, so there's ample time to
see this new twist on pavement guerilla. Bonus: it's 'eco-freindly' in that it
doesn't stick around too long like other chalk pavement campaigns have done.
(I have no idea what's in the 'ink' so I can't vouch for it, but if you ever
want to do this on cloth, pain your message with egg-white and iron the cloth
for the same effect).
Tweet
No comments:
Post a Comment