Since its beer sucks, all St. Pauli Girl really has to offer is its St. Pauli
Girl barmaid spokeswoman. Thus, they make a huge deal each year of introducing
the latest woman to don the lederhosen. This year, it's Jennifer England of
Lansing, Mich. A former Miss Venus Swimwear International and Miss Hawaiian
Tropic International, she becomes the 27th woman to put on the iconic barmaid
outfit. As usual, the brand is centering its PR campaign around the new St.
Pauli Girl poster. The brand's 3 millionth poster will be printed this year,
and hand-delivered by Ms. England, most likely in a dingy college dorm room,
to the lucky, pimply winner of some online contest. "I am very excited to be
chosen as the new St. Pauli Girl for 2011," England says chirpily. "I'm happy
and truly blessed to have the opportunity to travel across the country
representing St. Pauli Girl Beer and meet fans nationwide!" See the full
poster after the jump.
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