Thursday, April 14, 2011

Make Your Content Make a Difference (Smashing Magazine)

Content, content, content. It?s an obvious part of any interactive experience.
In fact, you?ve probably heard content is king, or queen, or some sort of
royalty. Yet, content is elusive. Often, you don?t realize your content isn?t
cutting it until it?s too late. Does any of this sound familiar?

These problems and more are documented extensively, so I won?t dwell on them.
What I _will_ dwell on is the solution. But, first, let's discuss the false
ones.

Just because someone articulates a problem well does not mean someone knows
the solution. That?s when we?re susceptible to a false solution. In my many
years of experience, I?ve found these two fake solutions to be very common,
very distracting ? and very disappointing.


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